Genesis MINT Concept.
It was presented at NY international motor show in April 2019.
This small electric city car, was a next step for our newly established Advanced Design Center in Frankfurt
After super successful presentation of Genesis Essentia concept, our first concept car, it was a big challenge to come up with a strong message again. Expectations level were set really high.
Unusual proportion, is the first thing that catches the eyes. It is a small coupe, but because of storage compartment behind the front row, the roof line ends in quite a boxy shape. It gives the car unique and recognisable silhouette.
Minimalistic section of parabolic bodyside character line merges with strong musculine rear fender.
We interpreted Genesis quad light signature, connecting it into mono light stripe across of the front and rear end.
Grill less frontend design, meant to emphasise the engineless architecture, and also friendly overall character of the vehicle. Instead of big front grill we hide cooling functionality into the G-matrix floor pattern structure.
Creating new vehicle topology for Genesis brand was a great challenge for everyone in the team, and it was truly rewarding to see the huge unveil in New York at Hudson Yards.